Hi! I'm Dave...
• I am a UX/UI Product Designer with experience in application security, eLearning, healthcare and marketing.
• My superpower is focusing on user-centered interactive design principals balanced against critical business requirements, resulting in making complex products simple to use.
• I have extensive familiarity designing and delivering intuitive, impactful digital experiences that drive client retention and accelerate portfolio growth across diverse audiences.
• I have held a number of design leadership roles responsible for over 100+ interactive projects, working within agile work teams of product managers, researchers and developers to align user needs, technical constraints and business requirements.
• I have spearheaded user-centered research through automated test platforms, direct interviews and in-person moderation of over 25 usability test sessions, informing a considered approach to user engagement improvements.
• My areas of expertise can be described as 'T' shaped - strong familiarity with UX research and planning on one end, deep knowledge of user interface and design systems in the middle, and a healthy understanding of front-end development practices and platforms at the far end:
User Experience
What are the strategic goals of the project and how would your potential users expect to engage with it?
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What kind of analysis and research would be needed to determine what audience you're trying to communicate to?
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How does getting timely user feedback during the product development cycle create a better product while saving time and money?
User Interface
How does information design and navigational design affect a prospective user's interaction with the product?
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What choice of typography, color, images and iconography will serve to promote the brand most effectively?
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What visual solution will direct, but not distract from, the user's efficient progress throughout the product?
Development
How does it all come together when it becomes time to deploy your design? What type of code will get the job done?
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What technological approach do you employ do ensure the optimum amount of functionality and responsiveness?
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How do you make sure your product displays and functions as intended across the widest spectrum of devices as efficiently as possible?
