1. Partners Graduate Medical Education Redesign

Client: Partners HealthCare
Role: Designer

As part of a larger effort to migrate, consolidate and simplify the incredibly large amount of content on the existing Partners HealthCare site, a new look and layout was requested for the sub-site for Partner's Graduate Medical Education program. After several interactive wireframe prototypes were generated and approved, work began to flesh out the layout with the agreed upon styles created for application across all Partners-affiliated sites, ensuring a consistent look and feel across Partners entire web presence.

Geary LSF

2. WAVE Home Ventilation CRO

Client: WAVE Home Solutions
Role: Designer

WAVE Home Solutions was looking to make some changes to specific pages within its existing website as a conversion-rate optimization exercise. Given modified wireframes from their user experience team, we were asked to 'skin' the newly optimized layout concepts for several lead-generation capture pages in a fresh new visual approach that the user would find simpler, less cluttered, more user-driven and engaging.

In addition to this goal, we were also asked to modify the design to take advantage and adapt to as many viewports as possible using responsive style techniques.

Geary LSF

3. Deloitte iPad App

Client: Deloitte
Role: Designer

The Deloitte Global Brand & Identity team was looking to uniformly extend their brand identity via a signature mobile application. To achieve that goal, the Deloitte Global brand team planned to develop an iPad app that leveraged the best practices and guidelines set forth in their Mobile User Guide. The objectives were to strongly represent the global brand, leverage existing content wherever possible, drive adoption, and generate leads by producing an app that best exemplifies Deloitte's unwritten "Always One Step Ahead" mission statement.

This was my response to Deloitte's RFP, part of a larger proposal One To One put together.

One To One Interactive

4. JW Marriott Wine Steward

Client: Marriott Hotels
Role: Designer

This was series of concept mockups promoting the idea of a 'Wine Steward' mobile application for JW Marriott Hotels. The idea was to promote this luxury offshoot of Marriott Hotels by presenting its excellent wine cellar, and what locations had those wines available.

One To One Interactive

5. VIP CruisePass 2.0

Client: RCCL International
Role: Designer, Co-developer

After four years of success promoting the original VIP CruisePass to its affiliate travel agents, Royal Caribbean Cruise Line's online marketing division reached out to us directly to propose an upgraded version of the application, using comments and suggestions harvested from users of the application through the surveys included in the original app.

We wasted no time to put together a new AIR build featuring Azamara Club Cruises as a third brand and extended our backend PolyThink publishing platform to include differentiated XML feeds based on specific sales territories, allowing Royal Caribbean to direct its messaging to a specific targeted group of agents or several groups simultaneously.

One To One Interactive

6. Hawaii Anytime

Client: Hawaiian Airlines
Role: Designer, Co-developer

Fresh from our success with the Vail SnowMate, Hawaiian Airlines and the Hawaiian Visitor and Convention Bureau asked us to put together the 'Hawaii Anytime' Communicator to promote the appeal of a visit to Hawaii and to provide special airfare offers from Hawaiian Airlines based on the selection of a departure and destination airport.

XML-defined weather data, including a local surf report, was provided by a third party webservice to load into a dynamic weather report UI completely customized and built from scratch.

Other features included streaming audio from radio station KINE, webcams of several surf beaches and the Kilauea volcano, photo galleries complete with slideshows, screensavers and wallpapers, an event calendar and e-card pass-along.

Digital Marketing Concepts

7. Entrepreneurial Education Enterprises Website

Client: Entrepreneurial Education Enterprises, Inc.
Role: Designer, Developer

In addition to the work on MessageMates and ScreenMates, AdTools also drew in additional revenue from some basic website development for local businesses. The web design of this time depended more on nested tables and frames than on CSS, the standards of which were not fully adopted by all browsers.

Entrepreneurial Education Enterprises specialized in hosting business seminars and training across the northeast. AdTools was asked to create a quick microsite that would offer a course catalog and promote online enrollment. In addition to the site design and development, I created the logo and brand identity seen here.

AdTools, Inc.

8. Build-A-Bear Desktop Bearemy

Client: Build-A-Bear
Role: Designer, Co-developer

The Build-A-Bear 'Desktop Bearemy' was an easy-to-use desktop app that included the company's animated Bearemy® character, as well as updating content that kept the user engaged with what was happening on the Build-A-Bear websites, particularly the 10th Anniversary 'Year of Friendship' microsite.

Bearemy would walk around his room and interact with the objects there - like 'Tower of Terror' and the 'Stitch Escape Game', every so often Bearemy would get up, leave the interface entirely and walk around as a ScreenMate, occasionally performing actions at random.

Other features included a mail slot in the wall through which various messages from BAB are dropped, a calendar that when clicked brings up an interactive date planner, a 'Bearavision' Video Player, a 'Libeary' Bookshelf, a 'iPawed' Music Player, and a Store Catalog leading to BAB's e-commerce site.

One To One Interactive

9. Vail SnowMate

Client: Vail Resorts
Role: Designer, Co-developer

The Vail SnowMate proved to be another breakthough after a year of breakthroughs. In addition to the usual dynamic content and animated ScreenMate characters, this project was the first to make use of a third-party API to provide real-time weather and snow report data from the four major ski resorts at Vail, Colorado. Other content, like webcam videos and photos, were managed from Vail's own CMS, while the content in other sections was managed from our new 'ThinkDesktop' CMS.

The app proved very long-lived, and saw at least 5 versions over 5 years. Another watershed moment was our idea to expand Vail's reach by creating other types of apps to consume Vail's weather data. These included a Mac Dashboard widget, a Yahoo Desktop widget, a mobile webservice, and several browser toolbars.

Digital Marketing Concepts

10. Cottonelle Puppy

Client: Kimberly-Clark
Role: Designer, Co-developer

Kimberly-Clark developed the Cottonelle Puppy ScreenMate Communicator to deliver brand awareness and promotion in five different international markets. It was one of our first projects to incorporate Flash technology, and it became one of our longest running campaigns.

A set of built-in animated puppy 'tricks' were included on installation, but other tricks could be downloaded over time on a scheduled basis. Users were notified of newly available tricks though a popup alert, which became a regular feature in most of our applications. The 'Puppy Stuff' section offered one-click installing of screensavers, wallpapers and buddy icons, while the promotional 'Puppy Travel Log and Sweepstakes' kept users engaged with periodic updates of the Puppy's cross-country travel adventures.

Digital Marketing Concepts

11. No Boundaries Desktop Communicator

Client: Ford Trucks
Role: Designer, Co-developer

'No Boundaries' was a short-lived 'Survivor'-like reality show that ran on the almost as equally short-lived WB television network. The Desktop Communicator we created for Warner Brothers pushed our technology further towards greater dependency on remotely retrieved assets. In this case, the Communicator would keep the user updated with a weekly report of which team members were dismissed from the competing teams.

In order to update areas of the UI (mostly made up of static images) with new information, an area on the UI was defined as replaceable with an encapsulated 'scriptlet' file placed on a server and retrieved via regular HTTP. The application would check if an update was available and if so, would replace the relevant assets in the UI.

AdTools, Inc.



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